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The Michelin Man

Michelin Authorised Retail Partners

Grow your business with Michelin and Tyreline – without franchise fees or lock-ins.

By joining the Michelin Authorised Retail Partner network, you gain access to the strength of a globally respected brand, enhanced commercial terms, marketing support, and meaningful tools to help you win more customers.

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Stronger Margins, Stronger Brand, Full Independence

As a Michelin Authorised Retail Partner, you get the credibility of the Michelin brand, exclusive commercial benefits and marketing support from Tyreline – while staying fully independent.

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Key outcomes for your business:

  • Stronger margins and volume rebates
  • Qualified leads via our “Get a Quote” funnel
  • Co-funded local marketing activity
  • Access to training, promotions, rewards and support

The Benefits of Becoming a Michelin Authorised Retail Partners

Michelin Pilot Sport Cup 2 Cover

Preferred Pricing & Volume Rebates

Access competitive buying terms on Michelin and BFGoodrich products, protecting your margins and rewarding your growth through volume-based rebates.

Premium Michelin Truck

National Promotions & Lead Generation

Benefit from nationwide marketing campaigns and receive qualified “Get a Quote” enquiries directly from the Tyreline website—at no extra cost.

Michelin Agilis 3 Reinforced Robustness.

Promotion & Advertising Fund (PAF)

Accrue PAF on your purchases and reinvest it into co-funded local marketing, signage, and advertising that builds your store’s visibility.

Michelin, Headquartered In France, Is One Of The World’s Most Well Known Brands And Is On The 2018 Fortune 500 List.

Training & Technical Support

Empower your team with Michelin’s online training portal, technical resources, and ongoing product education from Tyreline.

Pilot Sport 5 Lifestyle

Enhanced Visibility & POS Support

Get featured across Tyreline-managed websites and the national 0800 30 30 40 network, supported by in-store POS updates and launch materials.

Pilot Sport 5 Lifestyle 1

Exclusive Partner Discounts & Programmes

Enjoy up to 50% off selected tyres for business and personal use, access exclusive wholesale promotions, and earn Airpoints Dollars on eligible purchases.

Tyreline Full Brand Pattern

Ready to partner with Tyreline?

Register for an account today and get the benefits of working with Tyreline.

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Michelin Authorised Retail Partners

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