About Tyreline Moving New Zealand Forward

For a small country, New Zealand’s mobility needs are vast and diverse. At Tyreline, we’re dedicated to sourcing and supplying the world’s best tyres to keep Kiwis moving — safely, efficiently, and reliably.

38+ Years of Experience • 3 National Warehouses

6 Premium Brands • 100% Kiwi Owned

Our Story

What began in 1987 as a small agricultural tyre business has grown into one of New Zealand’s most trusted names in tyre distribution.

Founded by Grant and Barbara Rushbrooke on their Te Awamutu farm, Tyreline started out with a hay barn as the warehouse and a farm ute as the first delivery vehicle. Steady growth and a commitment to quality led to a move to Hamilton — and the start of a long-standing partnership with Michelin, one of the world’s leading tyre manufacturers.

Today, Tyreline remains a proud Kiwi family success story and New Zealand’s largest privately owned importer and distributor of premium tyre brands.

What We Do

Our operations are designed to deliver trusted, end-to-end tyre solutions nationwide. Tyreline’s business includes:

Exclusive distribution partnerships with Michelin and BFGoodrich, alongside GRI, Deestone, Warrior, and TVS.
Warehousing and logistics facilities in Hamilton, Auckland, and Christchurch.
A Michelin-accredited retreading plant for sustainable tyre life-cycle management.
Dedicated customer service and sales teams across New Zealand.
Comprehensive training and technical support for our dealer network.

Michelin Agriculture Tyres 1

Our Vision

We’re proud of our heritage — and committed to the road ahead.

Tyreline’s vision is to empower New Zealand businesses with prestigious, safe, and sustainable motoring solutions, backed by the experience and values that have guided us since 1987. We strive to set the standard for tyre distribution in Aotearoa by partnering with world-leading brands, investing in innovation, and supporting our customers with integrity, professionalism, and genuine partnership.

Our goal is simple: to help keep New Zealand moving with confidence — today and for generations to come.

Our Commitments

These commitments define how we operate and what our partners can expect from us — quality products, trusted support, and a consistent, professional experience nationwide.

Opportunity

We ensure our products are available in the right place at the right time, supported by distribution warehouses across both the North and South Islands.

Incentive

We make working with us easy by offering a web-based ordering system and providing product and sales training so you can confidently represent our brands.

Enjoy

By matching quality products to customer needs, we help create positive experiences that build satisfaction and long-term brand loyalty.

Prestigious

We partner with leading global brands to offer a wide range of high-quality products that deliver exceptional value at competitive prices.

Safety

Our products are supported by expert technical guidance to ensure correct use and help maintain a safe working environment.

Michelin’s 2048 Sustainability Ambition

Michelin has set an ambitious goal for 2048: tyres made with 80% sustainable materials and 100% recycled at end of life. This commitment is guided by the Group’s circular economy approach — Reduce, Reuse, Recycle, Renew — and backed by major investments in advanced material technologies.

Key initiatives include developing renewable, bio-sourced materials through projects like Biobutterfly, and expanding the use of recycled materials with the acquisition of Lehigh Technologies, a leader in micronized rubber powders made from end-of-life tyres. These innovations reduce reliance on non-renewable resources while maintaining performance.

Michelin’s work also supports its forward-looking VISION concept — a fully recyclable, airless tyre made from bio-sourced and recycled materials with a renewable 3D-printed tread. Together, these efforts reflect Michelin’s long-term commitment to sustainable mobility and responsible tyre manufacturing.

Vision Concept Image